On the latest mobile devices, most of the innovation is in apps, not Web pages. What do people typically get when they use a search engine on their smartphones? Web links. Do@ hopes to change that. The startup–whose name sounds like “do-at”–on Monday is unveiling a free app for iPhone users that attempts to fuse … read more here
Author Archive for Diane
Do@ Tries to Speed Up Mobile Search
May 23, 2011 by
The days when an army of start-ups tried to take on Google in Web search are long gone. But mobile search is a different matter. Do@, a start-up based in Tel Aviv, on Monday released a new iPhone search app that tries again to tailor search to mobile phones. Instead of links, it often returns Web … read more here
Do@ iPhone search app delivers live Web sites, not links
May 23, 2011 by
Imagine that you’re searching for a restaurant or for a movie time on your iPhone, but instead of receiving a long list of links, you see thumbnail images for Web sites instead. Meet Do@ (doo-at) (download), a newly launched iPhone freebie that does just that. With Do@, search results aren’t just thumbnails for pages you have to … read more here
58% Of Mobile Web Users Get Their Content Fix Through Browsers: Jumptap
May 11, 2011 by
Yes, smartphone apps are still in vogue, and most mobile app stores continue to grow by leaps and bounds. Yet consumers spend more time engaging with the mobile Web on their smartphones than through ad-supported apps, mobile advertising startup Jumptap says in its STAT (Simple Targeting & Audience Trends) report. The company claims more than 58 percent of … read more here
Jumptap: Most users access content via mobile browser, not apps
May 11, 2011 by
Most U.S. mobile web users spend more time engaging with content via their phone’s browser than ad-supported mobile apps according to new data issued by mobile advertising network Jumptap. After evaluating 10 billion ad requests from 83 million unique users, Jumptap determined that 58 percent of mobile web users favor accessing content via the browser, … read more here
Jumptap: People spending more time browsing than with apps
May 11, 2011 by
Wondering how consumers are engaging with the mobile web? Turns out they are engaging much the same as they are in the more traditional online world – by browsing. According to a new report from Jumptap apps aren’t the engagement factor that many may believe, and instead are using browser windows to find information while … read more here
