September 27th, 2016 by Alexander Romero-Wilson

Even in today’s digital age with cross-device technologies, online-offline attribution and an overall industry emphasis on personalized marketing, PR measurement and the technology that supports it continues to lag behind the trends in adtech & martech. I often I ask myself, “Why is this the case?” It’s not the technology, it’s not the available data, and it’s usually not the clients…is it us? Is it the PR practitioners? Could it be our fault why client after client cannot find the answer to how PR supports the success of their business and why most of us can’t tell them either?! … Read More

September 26th, 2016 by

Spark, an integrated communications agency primarily owned by women (71%), announced today the San Francisco Business Times selected the company as a Top 100 Women-Owned Business in the Bay Area. The company made the list at number 40, placing higher than several local competitors.  … Read More

September 19th, 2016 by Vanessa Zucker

How can you ultimately use Strategic Insights to achieve your company’s objectives? What about driving your company’s Narrative? Perhaps most importantly, how will our computer overlords treat us when all this data turns society into a Skynet-type situation? Shane Jordan and Alexander Romero-Wilson get you up to speed in this first episode. … Read More

September 12th, 2016 by Vanessa Zucker

Inspired by the spirit of Measurement Month, we introduce you to the leaders of our Strategic Insights department here at Spark: Shane Jordan (VP, Strategic Insights) and Alexander Romero-Wilson (Senior Analyst — Strategic Insights). Shane and Alex extract actionable insights from analyzing cross-platform data in order to achieve program and business success. … Read More

September 2nd, 2016 by Vanessa Zucker

Does playing Pokemon Go make you healthier? How is Ukraine becoming the next Silicon Valley? Two questions you never thought you’d hear together but we tackle them in this episode of Fresh Friday! … Read More