Push to Cure Rare Diseases

CLAREMONT, Calif.—Staff members at the Food and Drug Administration are doing something unusual. They are leaving Washington to help drug makers take a crucial step in developing drugs for rare diseases.

The staffers help administer the Orphan Drug Act, which provides incentives to create therapies for so-called orphan diseases—those that affect fewer than 200,000 Americans. There are about 7,000 such maladies, most of them serious, that have few or no drugs to treat them, from adenoid cystic carcinoma, a rare head and neck cancer, to Zollinger-Ellison syndrome, which is associated with a tumor that causes the production of high levels of stomach acid.

As a result, doctors may end up prescribing drugs developed for other diseases off-label, but not all insurers will cover this kind of use.

Getting an orphan-drug designation opens the door to incentives once the FDA approves a medicine for sale in the U.S., including seven years’ marketing exclusivity and tax breaks. Last year, just 250 requests for orphan-drug designation were filed, and 160 received it.

“We’re barely scratching the surface,” says Timothy Coté, director of the FDA’s Office of Orphan Products Development, the workshop’s sponsor. He says there are roughly 350 orphan drugs approved, covering about 150 rare diseases.

Tim Cunniff, vice president of global regulatory affairs at Lundbeck Inc., which has a number of approved orphan drugs, says most companies developing orphan drugs are small.

Big companies are starting to get more interested in rare diseases, but the key issue is the high cost of developing a drug and the typically long time it takes to move it from a lab into a clinic as a treatment that gets prescribed. Before starting down this arduous path, a company needs to feel there is a reasonable chance of making a profit.

To help get more applications, Dr. Coté’s office put out the word: Help is available, in two workshops with on-the-spot regulatory advice. The first workshop, held last month at the Keck Graduate Institute here, drew 29 potential sponsors, from major drug companies to academic centers, small biotechs and even some patient advocates. In a follow-up survey, 74% said they had never before filed an application for orphan drug designation.

M. Ian Phillips, director of Keck’s Center for Rare Disease Therapies, said he knew ensuring confidentiality would be critical, as the drug industry is extremely competitive. So participants’ name badges didn’t include company names. The rooms where the teams worked to fill out the applications were labeled only by number, such as “Team 1″ or “Team 2.”

At the introductory meetings, participants were admonished to be friendly at lunches and receptions but not push anyone to reveal more than he or she wanted. “I remember someone introducing himself as ‘Ralph’ at one of the receptions and that’s all I ever found out about him,” Dr. Phillips said.

Dr. Coté said he wanted participants to understand that the workshop wasn’t providing an alternative pathway to orphan-drug designation, just regulatory advice. He said it was very important that the FDA avoid the “perception of favoritism” and even stressed that in the cover letter to an application, the sponsors shouldn’t say they had been at the workshop.

Each team met four times over the course of two days with FDA staffers who offered advice on nine critical issues in filling out an application. A key one is providing evidence—preferably either trial data or published reports of animal studies—that a drug exists and holds promise for treating a rare disease. Sometimes statistics on very rare diseases are hard to obtain.

Barbara Fant, president and chief executive of Clinical Research Consultants Inc., attended the workshop to prepare an application for a drug-company client, and said this was her first time filing for an orphan drug designation.

An FDA staffer pointed out issues in her application that “would have come back to me as questions and delayed the designation process” if she had filed before the workshop. “I learned some nuances that I didn’t know,” said Dr. Fant, who declined to provide details about her client or the drug.

An orphan-drug designation is no guarantee a medicine will ultimately be approved for marketing. A different FDA division reviews safety and efficacy data for approval. Upon further testing, a drug may turn out to be too dangerous or not effective. Companies may decide a product is too expensive to make, change direction, or go out of business. But Dr. Phillips and Dr. Coté hope that by increasing the pool of applicants for designation, they will increase the chances of getting more approvals.

The resolution of the first workshop suggests the orphan-products office has a ways to go to reach the goal of doubling the number of yearly applications. In the end, 14 of the 29 submitted applications at the end of the two-day workshop, though they can still submit any time, and more could do so in ensuing months. It usually takes the FDA 60 days to determine whether the designation will be given.

Dr. Coté said he considered the workshop a success but was disappointed that not every group submitted. “It’s not ‘War and Peace,’ ” he said in a meeting at the close. “The applications are six or seven pages.”

Up to 50 more organizations can attend the second workshop, to be held at the University of Minnesota in August. Dr. Coté said he was considering a workshop in Europe. Next time, he wants to weed out applicants who can’t file at the end of two days; a number of participants said they couldn’t file the finished product without approval from their companies.

The FDA is reaching out aggressively, but resources are still limited. “Don’t come if you’re not going to submit,” he said.

Weekly Sparkpr Missive Week Ending March 5, 2010

Weekly Sparkpr Missive

Week Ending March 5, 2010

What Tongues are Wagging About

  • iPad Available in US on April 3
  • Sources within Apple are claiming that the iPad will be in stores starting March 10 in order to give employees and employees only, plenty of time to get up-to-speed with using the new tablet device, ahead of its official launch.
  • Apple iPad may delay transition to SSD, say hard drive makers
  • Application companies are just coming out of the woodwork to say they will create apps for the iPad and are busy porting existing mobile apps to the new device.
  • Gimmicky apps such as Foursquare, which have proved to be very popular due to their addictive gameplay quality, have been experiencing a backlash in the press for not being useful enough.
  • Dave McClure is now in DC with a group of delegates for his StartUp Visa campaign – read more here: VCs Push Startup Visa Act (BusinessWeek) – http://bit.ly/aDhOLu #startupvisa
  • ViPR seems to be getting a lot more attention as a technology now that conversation has shifted to next steps for implementation
  • Paperless Post is the latest evite / socializer –type service to appear, and suddenly a lot of folks are using it. It’s really cute.
  • Klout has reached the US. They feature a list of the UK’s top influencers, as measured by Tweets that you might enjoy checking out

Events:

  • Mayfield and First Round teamed up to discover unfunded entrepreneurs in the US and Canada. Their efforts culminated with an event Monday at Orson with 175 attendees. We believe this was a smart move for Mayfield, since First Round seems to get unfair dealflow of many hot nascent startups (Like Angus Davis’ Swipely).
    • Process: Kamini (former Sparkster) created a simple form where entrepreneurs had to explain their idea in 10 words or less. 700 entrepreneurs applied and 100 were selected as ‘winners’, invited to the event. Winners won coaching sessions with Mark Pincus, Gina Bianchini, Ross Mayfield, and a few others – six companies were randomly selected by lottery. Of the companies we met with a few stood out:
      • Skill Addiction, a King.com competitor based in Syracuse, NY
      • A Mobile payment iPhone app for in-store purchases (it’s way cooler than I am describing it)
      • Custom Google maps  – ZeeMaps
      • Technology to help companies like PeoplePerHour wade through myriad consultants and offer the best choices to businesses (RentCycle)
  • Notable attendees included:
    • Jay Adelson from Digg
    • Jared Kopf, who is on his 3rd or 4th startup
    • The founders of Foodzie who are working on locally sourced food, and spent a fair amount of time talking with Jonathan Abrams – founder of Friendster who is now focusing his attention on Socializr

  • Last Friday’s party hosted by Tim Ferris (author of 4 hour work week) that was on a battle ship used to film parts of the movie Titanic. Paula Abdul was there (random),also @ev, CEO of @zappos, @kevinrose, two founders of paypal (kenny & luke), founders of Stumbleupon & Imeem, Dave Mcclure, Scoble, etc. Also met founders of a startup called Foodzie, Tim is one of their advisors…Definitely a talked/tweeted about party, lots of successful people on one boat!

Press Riffs:

  • The Economist Technology Quarterly – Everything from designing oil rigs to sexing chicken embryos http://news.economist.com/cgi-bin1/DM/y/eCBuO0WfMcu0Mo0GRba0Ew
  • The Wall Street Journal is launching “Digits,” a weekday online video series associated with the “Digits” technology blog. Contributors include online technology editor Julia Angwin, personal technology columnist Walt Mossberg, AllThingsD.com co-editor Kara Swisher and MarketWatch multimedia producer Stacey Delo.
  • Forbes.com – David F. Carr has been appointed Business Intelligence Columnist at Forbes.com, focusing on information technology issues for small to midsize businesses.
  • Wired.com – Daniel Dumas has been appointed Reviews Editor at Wired.com. He will continue to cover gear and gadgets.

Awards:

Upcoming Events/Speaking Opps:

Weekly Spark Missive Week Ending February 19, 2010

What Tongues are Wagging About Now:

  • SouthWest Airlines Twitter PR Crisis: Kevin Smith, a chubby comedian with 3,000+ Twitter followers caused a huge news event when SouthWest booted him off his plane for “endangering the flight” (euphemism for not fitting into his seat). He tweeted incessantly and most major tv stations picked up the story. SouthWest Air had to issue three formal apologies.
  • Tragic Tesla flight crashes, killing three execs and wiping out all power in Palo Alto today. It crashed into a power line and a house that was also a daycare! Nobody on the ground was hurt but everyone is really stunned.
  • Secret London” stunt — Greg Marsh, Tiffany and an army of engineering volunteers pulled off the launch in a single weekend!
  • iPad Developers scared to talk: Rumor is that the iPad is not a strong device, and Apple is strong-arming developers even more than usual.
  • Sarah Silverman got in a little battle with Chris Anderson over her raunchy TED comments and ultimately Steve Case got into the fray. Funny.

VC and Portfolio Cos

  • SXSW MSFT BizSpark Startup Winners listed here
  • Mimecast podcast ran on the Cloud Computing Show as part of their announcement outreach

Notes from Mobile World Congress and Barcelona

  • MWC is off the charts this year. Apps have arrived, there is a whole hall dedicated to it and the whole mobile advertising community is out in force
  • Introduced Waze CEO to Juha Christensen who is on board of VirtualLogix. Meeting lots of app bloggers.
  • The INQ booth is just gorgeous! Like an art gallery! They have a “pop shop” which is on the avenues and the full bar/cafe as a stand so two major booths. INQ is also sponsoring the Duran Duran concert
  • Symbian was cracked on hard, as usual.

Conferences on our Radar

  • PaidContent Conference– watch the livestream here
  • CTIA Speakers delayer due to the snow but the lineup was announced today
  • Official Pre-GDC conference 3/8 aty Bloodhound hosted by Spark

Majority of reporters use social media to research stories

While most clients understand the value of social media to develop a direct connection with customers and build community around their brand, we do occasionally talk with folks who question the value of social media for their business.

For example, I was recently in a new business meeting with a company selling high-end analytics services to Fortune 500 execs. The VP of sales asserted that “the people we’re trying to reach aren’t on Twitter.” I replied, “that may be true, but the people WE’RE trying to reach are on Twitter.”

The fact is, media and analysts (and many of the rest of us) now get much of our news from social media sources.

A recent survey by Cision and Don Bates at GWU University backs up this claim: they found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

Click here to read the full article on MediaPost – many eye-opening stats on where today’s stories really come from.

- Posted by Leyl Master Black (@mktgalchemist)

Weekly Spark Missive Week Ending February 12, 2010

What Tongues are Wagging About:

  • Owen Van Natta ousted at MySpace. Yikes!
  • Google Buzz Backlash (plenty of analysis on this – stirred up privacy concerns, some erroneously reporting that they may remove it – lots of confusion!)
  • New report: about $1.4 billion will be spent on social network advertising in 2011
  • Zynga acquired Serious Business (Sparkpr client)
  • TED conference – the question is whether this was as big a deal as usual. Jamie Oliver talk on what people are feeding their kids generated lots of buzz. What do you guys think?
  • Facebook, Twitter Grow More than 100% – MarketingVOX story
  • Huge snowstorms on East coast
  • Stewart Butterflield, Flickr founder, took the wraps of his new project Glitch. It’s a massively multiplayer online game that hits alpha this week and is set to launch before the end of the year. People are calling it the next Farmville. (Disclaimer: Spark client)
  • FourSquare adds Conde Nast and Marc Jacob deals to HBO, Time Warner, HBO etc. Sounds like they’re on a roll!
  • Google finally announces it bought Aardvark for $50M (even though everyone knew about it months ago)
  • Apple App Store breaks 150k apps

VC and Portfolio:

Press Riffs

  • Went to the Thrillist party at Bloodhound on Wednesday. They sponsored an open bar and the party was packed, Thrillist is doing really well and expanding to San Diego where they will soon have a newsletter.
  • The Economist’s Matthew Bishop launched his book this week titled, “The Road From Ruin: How to Revive Capitalism and Put America Back on Top”.  Unfortunately, the launch party was cancelled due to the inclement weather here in New York.  Hopefully we’ll have some news whenever it is rescheduled.

Awards

Conferences

February 24, 2010 | Mobile World Congress 2010 Debrief: All the info, none of the travel