Donna Speaks at Web 2.0 Expo on…what else…PR 2.0!
May 8, 2007 | Event Report | Podcasts | 1 Comments
Recently at the Web 2.0 Expo, Sparkpr founder Donna Sokolsky participated in a panel discussion on the hotly debated topic of “PR 2.0, Dead as a Doornail or Still Alive?”
Attendance was OK; it kind of felt like the panel was preaching to the choir since the room was largely packed with marketing types. However, during the Q&A it became clear that quite a few start-up executives made it to the session to learn and ask genuine questions on how to best promote their companies in this changing world of new media.
Donna’s main premise is that the web is forcing everything to evolve, and PR is not exempt. Transparency and understanding who your audience is and new ways they can be reached is key.
See a few choice video snippets from the panel. Thanks to Jeremy Pepper, PR blogger extraordinaire, for inviting Donna to the panel!
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Thank you so much for agreeing to appear. I agree that the audience was sparser than I hoped, but I think it was timing. The people really into things were arriving at the early sessions - I had one for Cisco that was 3/4 full.
The video looks great. Can't wait to get my copy. :)
Posted by Jeremy Pepper on May 17, 2007 3:25 PM