iPhone and the Mobile Entertainment Industry

June 15, 2007 | Tech Trends | 1 Comments

Working in the mobile market, it’s hard to blog about anything but iPhone. And I’m incapable of resisting temptation. Much of my iPhone insight comes from an expert from one of my clients, Yahoo! Tech.

Let’s start with what we know. iPhone is beautiful. As much as any device, it is the epitome of sexy tech. Unlike any mobile device to date, it brings together more of the entertainment features consumers value than and Nokia, Samsung or LG combined. It is also blisteringly expensive - $600 for the high end model.

As Yahoo! Tech’s Chris Null notes, it’s amazing how Apple has built so much good will that the exorbitant price is a non-issue. Also working in the gaming market, I can’t help but recall the backlash against PlayStation 3 for its $500-$600 price tag. It’s important to remember that PS3 features a BlueRay player and remarkable power, whereas the iPhone could be a goner with one slip of the hands. Consumers don’t seem concerned.

I don’t know whether iPhone is going to be the next greatest thing, or the most notable flop in consumer tech history. I’m not even going to try. I am, though, excited for what it will do for the mobile entertainment industry. Regardless of the outcome, it will bring a new level of consumer awareness to the mobile entertainment category, which will only benefit Sparkpr clients EA Mobile and Thumbplay.

At least one Sparkster (not me) is committed to camping out at the local Apple store to get her hands on an iPhone day one. Will you?

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