Developers, developers, developers —

October 3, 2007 | 1 Comments

I thought the cult status of this Steve Ballmer video was worth sharing today as I just returned from Developer Day for my client Trolltech. In my media-relations focused world, days like these are a gem. It gave me the opportunity to hear what developers are actually saying about using Trolltech’s cross-platform application development tools and, more importantly, it gave me a glimpse into what makes them excited about using the product.

Stopping short of doing Ballmer’s developer dance, I can see why days like these matter (and why more and more of Spark’s potential clients are looking for developer-focused PR programs). Any and all opportunities to get developers out of their bat caves and into the real world of asking questions and solving problems together, is worth getting psyched up about.

The result is a better product and more people doing your dance. Now that’s good PR!

- June

TrackBack

TrackBack URL for this entry:
http://www.sparkpr.com/cgi-bin/mt/mt-tb.cgi/30

Comments (1)