PRSA: What’s Hot and What’s Not Event Recap
December 5, 2007 | Event Report | Spark Clients
Last week I attended the annual PRSA What’s Hot and What’s Not event held at the Computer History Museum. Ann Winblad, co-founding Partner of Hummer Winblad Venture Partners, did an impressive job moderating a panel that included Kara Swisher, All Things D, Victoria Barret, Forbes, Jim Goldman, CNBC, Rob Hof, BusinessWeek, Don Clark, The Wall Street Journal, and Robert Scoble, Scobleizer. The panelists gave their impressions of 2007 and their predictions for 2008 — some were very predictable (Facebook, Google, iPhone), and a few came as more of a surprise.
What we learned:
- 2007 was the year of Facebook and social networking, the iPhone, and Google. With every turn this year, there was a new social network that required new log-in information, a new friend’s list, a new space in your favorite’s toolbar — however, we all did sign on to build that ever important online presence. We waited in line for the iPhone ooohing and ahhing at the fancy touch screen and ease of use. We marveled at the Google Empire and their stronghold on the online ad industry. So what’s next?
- In 2008, the panelists predicted that consumer technology companies would be hit by a recession and enterprise would become the new black. They predicted that the online advertising industry would take new forms, and that many companies claiming ad-based revenue business models would slowly fade away. Some of the panelists predicted that Yahoo! would be acquired, while others thought it would undergo some major transformations in an effort to survive. So what will really happen? I guess we’ll just have to wait and see…
And if you missed the PRSA event and wanted to attend — thanks to Kara Swisher, you still can. She captured it all on video and posted it to her blog.
- Jamie
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