Stuff PR People Like - Part 1

March 24, 2008 | Life | Stuff PR People Like | 1 Comments

A few of us here at Sparkpr thought it would be fun to create a blog series called “Stuff PR People Like” and poke some fun at ourselves. Who doesn’t love a self-deprecating PR person? Don’t answer that.

Please be sure to do your due diligence by checking back here over the next few days for new posts, and don’t hesitate to ping us in the comments section. We’ll do our best to leverage your ideas for top tier coverage.

Stuff PR People Like, Entry #1 — Business Jargon

This list includes — but of course is not limited to — the following terms:

Circle back: [sur-kuhl bak]
I like where your head is at, but let’s circle back to that point later…

Touch base (TB): [tuhch beys]
You need to build a media list? Let’s touch base on that this afternoon.

Ping: [ping]
Listen, can you ping me later about this? My client is in crisis mode.

Drill down: [drill]
We really need to drill down to the key issue here folks. Is this interesting enough to write a whitepaper on or not?

Due diligence: [doo dil-i-juhns]
I know our client doesn’t have that kind of money! But I had to do my due diligence and ask just in case!

Top tier: [top teer]
(common PR interview question) What is the most notable top-tier coverage you’ve secured for your clients in the past?

Leverage: [lev-er-ij]
Let’s think of a way to leverage the fact that our client has never spent the night in the clink

Penny publications: [pen-ee pŭb’lĭ-kā’shən]
Oh that other agency? They get a lot of coverage, sure. In penny publications.

Slammed: [slam]
I tried calling Kevin Marshall, but he was so slammed he slammed the phone down on me.

Value add: [val-yoo ad]
Hey nice work Schmitty! Nice value add on that one!

-Sheila and Pam

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