Sparkpr Launches WEbook
April 17, 2008 | Spark Clients | Stuff PR People Like | 1 Comments
Spark is excited to announce that one of its newest clients, Internet start-up Webook, is up and running after its April 9 launch. The company could be described as a hybrid of American Idol, Random House and Wikipedia; it is designed to give traditional book publishing a run for its money by offering writers a chance to collaborate on book writing, editing and reviewing.
WEbook and Spark had a strong opening day, with favorable stories in over a dozen outlets, including BusinessWeek, Publishers Weekly and even Web Worker Daily; who says they’re excited to join and start writing.
The Washington Post had only great things to say about the start-up and even Dan Lyons at Forbes has an eye on the site, saying that WEbook “offers a glimpse at how the Internet could change not only the way books are distributed but also the way they are written.â€
So dust off that old novel of yours, or get out there and start a new one, WEbook looks to be the next big thing!
-Katie
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One of my early PR rookie blunders showed up in the Wall Street Journal (I was six months into my first PR job). After a minor earthquake in San Francisco, I put out a pitch with a catchy tagline that had "Richter scale" in it and how this new technology (I think it was SGIs) could do simulations of earthquakes. There was no email at the time, only faxing. I thought it was pretty creative as did some other media outlets as the story was picked up. The Wall Street Journal on the other hand did not. Oh, the trials and tribulations of being in PR.
Posted by Chris Hempel on March 28, 2008 9:53 AM