October 17th, 2016 by Vanessa Zucker

Creative work: Does it have a place in a PR agency? Once an agency becomes integrated — offering a variety of services beyond traditional PR — creativity takes a starring role alongside its companions from marketing to media relations. But why would you get creative services from a PR company instead of a separate creative agency? Are different types of agencies racing to offer the same services, therefore battling it out as integrated agencies? Spark’s Creative Director Walter Kuhn and Senior Vice President Heather Gore take us through these questions play-by-play and even recount some of the strangest creative campaigns they’ve ever seen. … Read More

October 10th, 2016 by Vanessa Zucker

Meet Walter Kuhn: Spark’s Creative Director. With over 15 years of experience managing creative teams and building brand and advertising strategy, Walter knows the creative industry. With his induction into Spark, he is fusing that creativity into PR and marketing. Read on to discover how and why PR agencies are adopting creative services and how newcomers can break into the industry. … Read More

October 7th, 2016 by Vanessa Zucker

We talk the latest in tech in this episode of Fresh Friday: Why are companies like Snap and Google releasing their own hardware (Spectacles and Pixel phone)? How would a Twitter acquisition help any of the hopeful buyers? Have you heard of the Silicon Shire? How about the Silicon Swamp? … Read More

October 3rd, 2016 by

Spark’s Edward Field team lined up a notable sailing event for local San Francisco tech and business journalists on Thursday, September 22. Media sipped champagne and snacked on delicious cheese and charcuterie as Edward Field’s CEO and founder Teddy Winthrop shared his company vision and previewed a new line of iOS and Samsung phone wallets debuting on October 13. … Read More

September 27th, 2016 by Alexander Romero-Wilson

Even in today’s digital age with cross-device technologies, online-offline attribution and an overall industry emphasis on personalized marketing, PR measurement and the technology that supports it continues to lag behind the trends in adtech & martech. I often I ask myself, “Why is this the case?” It’s not the technology, it’s not the available data, and it’s usually not the clients…is it us? Is it the PR practitioners? Could it be our fault why client after client cannot find the answer to how PR supports the success of their business and why most of us can’t tell them either?! … Read More