A Long Term Investment
Azure Capital Partners teamed with Sparkpr to build its profile over the long term vs. securing splashy front page news – rarely a fit for an investment firm. Because the firm was founded by former Wall Street analysts and bankers, it continues to apply a very analytical and business model focused method to its investing.
Respected Insights
Among top media, Azure’s partners are known and respected for their insights on industries ranging from eCommerce and mobile to software and communications. Like any successful venture capital firm, the Azure approach is best illustrated through the milestones of its portfolio companies.
Focus on Performance
Virtually every press meeting, dinner or other event provides an opportunity for one of Azure’s general partners to talk about how top performing portfolio companies fit into the larger picture.
While venture capitalists are sometimes criticized for only talking about their companies, the focus with Azure has always been on driving industry discussions to make it more of a conversation than a sales pitch. Over the years that the Sparkpr team has worked with Azure, we have helped them protect their investments and raised their overall media profile.
