Helping A Category Take Off
Prior to the introduction of smart phones, mobile gaming had yet to find solid traction among gamers. In fact, only 4 percent of U.S. cell phone subscribers actively played games on their phones. With the launch of the iPhone and the App Store, all that was to change—with Sparkpr helping EA Mobile lead the hottest app category of all.
Keeping The Leader Out In Front
While the iPhone was a huge step forward for mobile gaming, it also brought the challenge of category upstarts, especially those in social gaming. EA Mobile stepped up its play with major hits like Scrabble, Lite Brite and Rock Band and made games that can be played on Facebook as well.
Sparkpr kept EA Mobile in the newscycle by leveraging relationships with influencers from top tier gaming sites like IGN and Kotaku, and blogs such as Engadget and Lifehacker. We designed numerous previews and review campaigns for games that secured trend story coverage in media outlets like CNN, Businessweek, Reuters, Forbes and USA Today.
Gaming For Everyone
With the launch of iPad, EA has become the standard for both the serious and casual gamer alike. The mainstream and consumer press now embrace EA as the category leader for all gaming—digital, mobile, social.
