Instant Excel-eration
Sparkpr was tasked with launching Education.com and positioning the company as the leading one-stop online destination for parents looking to support the educational needs of their children. In order to drive consumer adoption and increase traffic, the Sparkpr team needed to establish an authoritative, mediagenic, and credible consumer spokesperson.
Mom’s Know Best
Sparkpr developed a plan to establish Education.com editorial director and “resident Mom,” Danielle Wood, as the consumer spokesperson for the coma To establish Danielle as a recognizable and credible resource, Sparkpr conducted a regional broadcast tour from which a broadcast reel was created to leverage with national outlets. The team leveraged content on Education.com and drafted differentiated and timely segment ideas focusing on products and advice to showcase the core strengths of Education.com.
Ahead of The Curve
Sparkpr secured segments on local market television morning shows including Good Day Dallas, Sonoran Living Live (Arizona), and NBC 11 in San Francisco. The team leveraged Danielle’s regional experience and credibility secure national broadcast coverage on the Today Show. Education.com gets 3 million visitors each month and is known today as the go-to destination for involved parents.
