Powering The Solar Market
Over the past two years, U.S. solar companies, especially those making crystalline solar panels, have faced an onslaught of competition from Asia. Innovalight saw this tidal wave coming, and retooled its business model to become the worldwide dealer of silicon ink—their unique technology that increases the conversion of sunlight into electricity.
Growing Success Through Milestones
During the development phase of the silicon ink, Sparkpr laid the groundwork for Innovalight’s new business model by announcing every key milestone made by the company, including rounds of financing, key hires, technical advances certified by leading international organizations, and test projects with major companies such as Chevron. We built a timeline of news that mirrored the company’s growing success story, broadening industry awareness of Innovalight in Silicon Valley, Europe and Asia.
Success Flows
Sparkpr worked with Innovalight to grow the number of relationships with top tier journalists based in Silicon Valley. Reporters were invited to its headquarters to tour the facility, hear CEO Conrad Burke’s vision for the direction of solar, and get a preview of silicon ink. As the media relationships increased, so did news coverage and opportunities for feature stories between news cycles.
As Innovalight turned on its sales and marketing machine in the U.S. and Asia, Sparkpr worked with the company to continue to leverage every key milestone—technology breakthroughs, new hires and customer news. Each announcement was told within the story of Innovalight’s growth.
Innovalight is now repositioned as the company that successfully changed its direction in the solar space and in the process redefined industry leadership.
