From Press Shy To Market Leader
When NVIDIA first approached Sparkpr, the company was a press-shy, relatively unknown graphics cards manufacturer with strong corporate and financial assets. NVIDIA needed a real boost of media coverage to get the word out that it was a leader in visual computing technologies. Its superior products would do the rest.
Positioning Is King
Sparkpr set about establishing NVIDIA as the undisputed graphics processor leader with the business press. This thought leadership role was carried out in meetings with NVIDIA’s CEO and members of the press such as The Wall Street Journal, New York Times, and Forbes to name a few. Sparkpr followed up with industry announcements and invited press to ongoing roundtable discussions.
Leadership Is Ongoing
Today, NVIDIA is the $3B+ leader in graphics processing. Strategy successes included widespread interest in company executives, including the CEO being invited to industry conferences such as TED as well as roundtables on gaming, chip and wireless trends.
