From the U.K. to the U.S.
Who Has the Biggest Brain?” put U.K.-based social networking games pioneer Playfish on the map. So, when the company was ready to make its business move in the U.S., it turned to Sparkpr to raise awareness—especially in Silicon Valley.
Welcome To The Valley
Sparkpr immediately set Playfish up on a “Welcome to the Valley Tour,” introducing the company to Silicon Valley media and influencers. Our long-term relationships with the press helped to establish Playfish as a key participant in the Web 2.0 community. In addition, we communicated the value of creating quality games for social networking, allowing Playfish to establish itself as a thought leader within the space. Highlighting its collaborative approach to working with social networks, like Facebook and MySpace, further enhanced Playfish’s credibility.
Leader of The Pack
Over a two-year period, Sparkpr helped Playfish join the leading pack of gaming companies that at the time included Zynga and SGN. We achieved coverage in top tier business and financial press, helping them to successfully assert their presence in Silicon Valley. Playfish was acquired by Electronic Arts. At the time of the acquisition, Playfish boasted over 60 million monthly active players.
