Shining In A Saturated Market
Sungevity was about to enter a nearly saturated San Francisco Bay Area solar marketplace, but had something unique to offer this niche – Sungevity saves consumers up to 10% by doing the majority of the qualification and purchasing process on the web. And in doing so, they are making “going solar” affordable for more homeowners.
Power of Targeted Press
Sungevity came to Sparkpr with media assets and solid interest from Fortune Magazine. The company’s CEO is a forward thinking solar activist who spent years with Greenpeace. The challenge for Sparkpr was not to land the big story but to generate stories about Sungevity with select online press and bloggers, without releasing information before the Fortune story published. Further, because Sungevity at launch was only able to serve customers in the Bay Area, it was important to focus mostly on local coverage and work on national coverage at a later date.
Optimal Benefits
Sparkpr’s team recommended that Sungevity concentrate public relations efforts on local Bay Area technology reporters as well as online press and bloggers to maximize local click-throughs, consumer interest and purchases. Sungevity officially launched around Earth Day 2008 and we drove coverage for the company in Earth2Tech, Gizmodo, CNET, WIRED and NBC11.
