Danger
Situation at Engagement Crowded market, no customers, no product availability...
Situation at Engagement
Crowded market, no customers, no product availability for one year
Sparkpr Strategy
- Support customer acquisition and fundraising without disclosing product or service details
- Establish new category for differentiation
Results
- Helped differentiate “live devices” category through influencers
- Closed very large subsequent round of funding from strategic investors
- Secured three design wins in first year
- Garnered more than 600 media placements and 600 press tracking company
