NVIDIA
Situation at Engagement NVIDIA was emerging from a tough period...
Situation at Engagement
NVIDIA was emerging from a tough period characterized by an SEC investigation, the perceived loss of key Microsoft contract to a competitor, the lukewarm reception of new product suite, and the aggressive entry of Intel’s free product to the market.
Sparkpr Strategy
- Establish CEO as visionary and pragmatic business leader
- De-position Intel’s “good enough” integrated graphics solution
- Align with Microsoft Media Center, handheld movement and other forward-looking market developments
- Pursue 6 month-long deep relationship building campaign, with culmination in positive articles around launch of next-generation chip
Challenges
- GPUs perceived as inside technology rather than consumer-facing products
- Scarce CEO availability
- Lack of integrated corporate, investor, product message
Results
- Relationships established with top 10 business media, including The Wall Street Journal, The New York Times, Fortune, BusinessWeek, and Newsweek, with profiles on the company underway
- Roundtables conducted on trends including the future of gaming, chip industry futures with The Wall Street Journal, San Jose Mercury News
- Executives quoted on industry topics such as 64-bit computing, 3D graphics in handheld devices, Media Center, future of gaming
