Social Media

The world of PR has expanded and we here at Spark believe a good agency shepherds a company’s online presence, bolstering traditional public relations work with data-based social media efforts.

We create comprehensive and measurable social media strategies and visually creative campaigns.

Our services include:

Integrated social media campaigns

We tie social to all of our robust PR efforts. Our integrated campaigns help communication initiatives reach further by creative and proven techniques. Supporting events, large announcements, surveys, contests, and more, we will help you reach and grow your audience.

Social media audits, competitive analyses and monthly analytics reporting
We synthesize and measure data, providing comprehensive social media analysis and monthly reporting. We gauge your brand’s online reputation against your competition. We report in detail the success of campaigns, the growth of social media profiles, and the sentiment around your company, industry sector and competition.
Social media ramp-up
We help you get started. We perform a social media audit, create social profiles and provide 1:1 support. We tailor a best practice document for your business with actionable advice, and plans for success across social channels.
Community management and monitoring
We provide day-to-day social profile management to build your online following. We develop a set of communications guidelines, and then work with you to finalize an editorial calendar and posting strategy. We assist with content creation, and interact with followers toward meeting engagement goals. We provide ongoing, monthly analytics reporting.
Social media strategy development
We develop scalable campaign-based and quarterly strategies to help you reach your business objectives. We audit your social presence and then work with your communications team to develop goals and a strategy to achieve them – a framework for an online social strategy that can be executed by a company’s communication staff. Deliverables include a best practices document, editorial calendar, platform specific recommendations and campaign ideas.
Online reputation management and influencer relations
We listen to industry trends, target influencers and develop outreach strategies to help you reach online audiences primed for attention. We monitor social channels for spikes in traffic and changes in sentiment, effectively managing your brand’s online reputation.
Creative content development
We engage audiences by crafting stories with sticky content across a variety of media; from videos and infographics, tweets and blogs, to social contests and apps, our in-house creative team provides you with engaging and interactive content whatever the channel.

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