Jamie Murray Wells

November 27, 2007

You only get 1 attempt at a launch, and it’s the best chance you’ve got to drive serious publicity. Once the story’s out there it’s no longer news, no longer exclusive etc, so get it right first time - use a good PR

Warning - lots of cowboys. Hear anything like ‘we’ll organise a day in a hotel where journos can come visit’ or ‘ we send out a minimum of 50,000 press release’ run a mile. Our PR has hardly ever sent any press releases. Most of it should be done by picking up the phone to an editor, or face to face, which is why rollerdex is crucial.

So - my tip - dont mess with this one, do it properly, professionally (get the best you can afford), and do it right first time. I use www.brianmaclaurin.com and I’ve also heard www.sparkpr.com are good

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