Many small business owners have considered offering a group deal, but only 10 percent have run one, according to recent research from MerchantCircle. And while the results have been promising for these early adopters—77 percent say they would run another one—group deals don’t work for everyone. Among the people who said they wouldn’t offer another deal, … read more here
Articles Tagged: Leyl Master Black
No Time To Take Each Of Your Customers Out For Coffee? Put Facebook On The Job
May 26, 2011 by
Your website does a wonderful job providing customers with the info they need about your business. (At least, we hope it does.) But websites don’t do much for building lasting bonds with customers. That, friends, is where Facebook comes in. “The purpose of your Facebook page should be engagement. Facebook is where you can give … read more here
8 Great Communications Tools For Small Business
April 20, 2011 by
Social networks have revolutionized the way people communicate and collaborate—not only among friends and family, but also in the workplace. Many companies are now implementing social communications in their business to help them stay connected and simplify people’s ability to share expertise, ideas and corporate information. The good news is that there are a wide … read more here
5 Smart Social PR Campaigns to Learn From
March 18, 2011 by
As the web evolves from a network of sites to a network of people, public relations campaigns must also evolve, and most successful PR campaigns now include a social component. But beyond the basics, such as creating tweetable press release headlines and reaching out to influencers on Twitter, what are some of the more inventive … read more here
Twitter Tips and Tricks – Top 7 Ways to Save Time on Twitter
March 3, 2011 by
While many small businesses have started using Twitter in their marketing, finding the time to do it right can be a struggle. According to recent research by R2integrated, the No. 1 barrier to entry into social media for businesses is lack of time and resources. Here are seven Twitter tricks from the pros that allow you … read more here
Six Tips To Creating a Facebook Engagement Policy
January 31, 2011 by
As Facebook has become a primary customer interaction point for businesses, many companies have established formal policies for how community managers and employees should engage with fans. These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues. Since every … read more here
