Grey’s Anatomy fans who are lucky enough to have iPads can download a new app that will let them interact in real time with tonight’s show on ABC. The app comes from Nielsen, the $9 billion (market cap) company better known for gathering ratings information. It uses the same technology that Nielsen uses to gather … read more here
Articles Tagged: Nielsen
ABC Is Making Another “Sync” iPad App To Use While You’re Watching “Grey’s Anatomy”
February 1, 2011 by
Disney’s ABC is trying again with another “Sync” app for the iPad for its hit show “Grey’s Anatomy.” The idea is that the iPad app contains a bunch of companion content — polls, trivia, character bios, video, photos, etc. — that is delivered at specific times in an episode using special syncing technology from Nielsen. … read more here
‘Grey’s Anatomy’ gets a real-time iPad app
February 1, 2011 by
Fans of “Grey’s Anatomy” will get a second screen on which to enjoy the medical drama starting this week. ABC and Nielsen, the company best known for its TV ratings system, have teamed up to create what they’re calling an immersive, interactive app for Apple’s iPad that will let fans view behind the scenes video, … read more here
‘Grey’s Anatomy’ Syncs App, Lexus Sponsors
February 1, 2011 by
ABC’s first effort to deploy a new Nielsen app that allows a real-time, two-screen experience with an iPad and TV went belly-up last fall. But a second go-round starting this week could actually be more beneficial for the network now that a sponsor is attached. The app allows a viewer watching the broadcast of a … read more here
Play Doctor with Grey’s Anatomy Sync App for iPad from Disney/ABC Television Group, Nielsen
February 1, 2011 by
iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey’s Anatomy Sync app from Disney/ABC Television Group and Nielsen. The app is based on standout ABC series Grey’s Anatomy and powered by Nielsen’s Media-Sync Platform, as was a similar app released in September for fellow ABC series My Generation, which … read more here
Scott Kurnit’s AdKeeper Raises $35 Million Second Round
January 3, 2011 by
AdKeeper, the startup launched by About.com founder Scott Kurnit this past fall, has raised a whopping $35 million second round funding. Back in September, AdKeeper, which acts as an interactive ad clipping service for users who want to bookmark ads for later retrieval, received an $8 million first round funding from True Ventures, DCM and … read more here
